Wonderbly vs Hooray Heroes
Both make personalized print books, and both are good at it — the difference is what they personalize, and what you pay. Here’s the side-by-side.
Wonderbly
The biggest personalized print-book brand — beautifully illustrated one-off books, including the well-known “Lost My Name”, where your child’s name and details shape the story. Visit Wonderbly.
Hooray Heroes
Personalized print books with deep character customization — hair, skin tone, eyes and personality for up to two main characters, across titles for kids, couples, dads and pets. Visit Hooray Heroes.
Side by side
| Wonderbly | Hooray Heroes | |
|---|---|---|
| Product type | Personalized print books | Personalized print books |
| Personalization depth | Child’s name and details woven into a fixed story | Character appearance & personality; up to two main characters |
| New stories | One-off — each book is a single story | One-off — each book is a single story |
| Delivery | Printed book, shipped | Printed book, shipped (printed in the USA) |
| Age range | 0–12, plus teens and adults | Titles for kids, couples, dads, and pets |
| Pricing model | Pay per book | Pay per book |
| Price from | From $34.99 per book | From $29.99 per book |
Details checked 23 July 2026 — check each site for current pricing and shipping.
Choose Wonderbly if…
- You want the widest catalogue of titles to pick from, including books for teens and adults
- You’re buying a gift and only know the child’s name
- You want the best-known name in personalized books, with the track record that comes with it
Choose Hooray Heroes if…
- You want the illustrated characters to actually look like your family — hair, skin tone, eyes
- You want two main characters in one book, such as siblings
- You’re after a lower starting price, or a title for a couple, a dad, or a pet
Frequently asked questions
Which is cheaper, Wonderbly or Hooray Heroes?
Hooray Heroes starts lower, from about $29.99 per book, against about $34.99 for Wonderbly. Both are pay-per-book rather than subscriptions, so the price you see is what you pay once. Check both sites for current pricing and shipping, which vary by country.
Which one personalizes more?
They personalize different things. Wonderbly weaves your child’s name and details into the story itself. Hooray Heroes goes deeper on how the characters look — hair, skin tone, eyes and personality — for up to two main characters. If you want the pictures to resemble your family, Hooray Heroes; if you want the story to turn on your child’s name, Wonderbly.
Can either of them make a book with two children in it?
Hooray Heroes supports up to two main characters in a single book, which makes it the more natural pick for siblings. Wonderbly’s range is largely built around one named child per book.
Do either of them send new stories regularly?
No. Both are one-off purchases — you buy a book, it arrives, and it is the same story every time you read it. That is rather the point of a keepsake. If you are after something that changes nightly, that is a different kind of product, and ours is one of them.
Where Dandle fits
Both of these sell a single book that arrives once and then stays the same, which is exactly right for a gift. Dandle — that’s us — is the other shape: a new story every night, delivered by email, starring your child alongside the real family and friends you tell us about. If you want a keepsake for a birthday, buy one of the books above. If you want something at bedtime tomorrow, and the night after that, this is the gap we fill.
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